Nizan Guanaes is a Brazilian advertising executive. Guanaes is the partner and co-founder of the ABC Group. The ABC Group is a holding company that is made up of 18 companies ranging from marketing and advertising to content and entertainment. The ABC Group is one of the largest holding companies in Latin America. Guanaes is one of the five most influential Brazilians, according to the Financial Times, as well as one of the World’s most creative people by Fast Company. GQ also voted Guanaes as the Man of the Year according to leadership.
Guanaes studied at Colegio Marista and The Universidade Federal da Bahia. Guanaes received his degree in business administration. Guanaes started his career as a copywriter. Eventually, Guanaes moved to Rio De Janeiro to work at a Brazilian advertising agency. Guanaes won the Gold Lion Award at the 1988 Cannes Festival. Guanaes was honored for his work at the newspaper Folhade S. Paulo. Guanaes bought the advertising agency of Duda Medonica, DM9. The agency was eventually acquired by DDB Worldwide. Guanaes also founded the internet portal iG, one of the largest internet portals in Brazil.
Guanaes was also involved in founding The Association of Entrepreneurs Friends of UNESCO. The Association strives to promote culture, public education, and the historical heritage of Brazil. Guanaes is also a member of UNAIDS, a United Nations program that strives to find solutions to stop HIV. Guanaes also assists the Clinton Global Initiative, World Economic Forum, and Women in The World Foundation. Guanaes also supports the Together for Girls project designed to defeat Sexual Violence against girls.