The largest group of consumer in today’s market is the Millennials. Due to this, many brands are working day and night to get a share of this market. This is a market that has people with over $200 billion to spend. Other than this, firms are focusing on this niche as there is the probability of developing early loyalty. These are customers that will buy their products even 20 years after their first purchase. It’s important to realize that most of the college-aged consumers have never bought products again. It’s their first time, and this makes the firms very cautious as brand affinity and sentimentality goes a long way in building a long lasting relationship with the client.
Millennials are not the easiest to deal with as they have a lot of expectations. It’s therefore, important for every firm to know what Millennials look for in brands as well as how to speak a language that the Millennials understand. Some industries such as those dealing with consumer products have an easy time understanding what Millennials want. However, other companies such as Manufacturing and fulfillment have a difficult time dealing with Millennials.
Brian Sutter is an expert in dealing with Millennials and says that Millennials are Savvy to traditional advertising as well as marketing. He says that Millennials have an ability to realize when they are being sold to. Also, Brian says that this group has a language that is continuously changing and they have established a culture that is very difficult to penetrate. Brands, therefore, have to change with the changing trends. They can only achieve this by establishing a smart and robust strategy when it comes to speaking with the Millennials.
This culture of a product being hot today and cold tomorrow led to the establishment of the FlockU. This is a company that allows you to make your point known while the message is still hot. FlockU was established in the year 2016 and has since then gained over 700,000 followers. It also has a 4 million web hits for the content that the company offers.
Josh Verne is currently the CEO and founder of FlockU. He has over 20 years of experience in entrepreneurship and commerce. He founded this platform to enable the sharing of content where people can read, share and watch all kind of content.
Before this venture, Josh Verne (https://www.entrepreneur.com/article/278861) was known as the founder and CEO of Workpayme.me. He also served as the president of Home Line Furniture for 16 years. This was a family business that has its headquarters in Philadelphia. He served here from June 1995 to 2011.